Nudge Collection

Nudge

Thin Very Italic Thin Thin Italic Light Light Very Italic Light Italic Regular Very Italic Regular Regular Italic Medium Medium Very Italic Medium Italic SemiBold Very Italic SemiBold SemiBold Italic Bold Bold Very Italic Bold Italic ExtraBold Very Italic ExtraBold ExtraBold Italic Ultra Very Italic Black Very Italic Ultra Black Black Italic Ultra Italic

Nudge Normal

Normal Thin Very Italic Normal Thin Normal Thin Italic Normal Light Normal Light Very Italic Normal Light Italic Normal Regular Very Italic Normal Regular Normal Regular Italic Normal Medium Normal Medium Very Italic Normal Medium Italic Normal SemiBold Very Italic Normal SemiBold Normal SemiBold Italic Normal Bold Normal Bold Very Italic Normal Bold Italic Normal ExtraBold Very Italic Normal ExtraBold Normal ExtraBold Italic Normal Ultra Very Italic Normal Black Very Italic Normal Ultra Normal Black Normal Black Italic Normal Ultra Italic

Nudge SemiNormal

SemiNormal Thin SemiNormal Light SemiNormal Regular SemiNormal Medium SemiNormal SemiBold SemiNormal Bold SemiNormal ExtraBold SemiNormal Black SemiNormal Ultra SemiNormal Thin Very Italic SemiNormal Thin Italic SemiNormal Light Very Italic SemiNormal Light Italic SemiNormal Regular Very Italic SemiNormal Regular Italic SemiNormal Medium Very Italic SemiNormal Medium Italic SemiNormal SemiBold Very Italic SemiNormal SemiBold Italic SemiNormal Bold Very Italic SemiNormal Bold Italic SemiNormal ExtraBold Very Italic SemiNormal ExtraBold Italic SemiNormal Black Very Italic SemiNormal Ultra Very Italic SemiNormal Black Italic SemiNormal Ultra Italic
With an X-Acto blade, a basic memory of Helvetica Condensed, half a Letraset sheet for Avant Garde Medium Condensed, and 15 minutes, you might create Nudge. That's not how I designed Nudge, but it might be how you would. It’s based on a dog defecation sign composed of hand cut vinyl letters which I saw at Silver Lake Reservoir in LA. The letters on the sign stood out for having uncharacteristically narrow n’s, and nearly closed apertures. Nudge is in that vein. The contrast is low, the tapers are hardly visible. The rules feel a little broken, I’m not keeping track of which.